Saks Fifth Ave Cancels Holiday Light Show in New York City

The holidays won’t be the same in the Big Apple this year.

Saks Fifth Avenue Admiral pulled the plug on his very popular light show Manhattan Before the centenary celebration, New York Post reported. The store, located directly across from Rockefeller Plaza, has allegedly canceled its high-tech show for the first time in two decades as part of cost-cutting efforts. the current luxury crisis. Rest assured, the Christmas spirit is not completely gone. Festive window displays will still be available to watch as usual towards the end of this month.

“For many years, holidays at Saks Fifth Avenue have included a light display at our flagship store, and we have considered changing our approach for some time,” a spokesperson for the company said. Mail. “In our 100th anniversary, which also celebrates the flagship’s anniversary, we are celebrating the season by honoring the architectural significance of this iconic building, subtly illuminating the facade and framing holiday windows and highlighting Saks Fifth’s fashion. The street is known.”

Last year Saks Dior’s It will host the spectacular light show at 611 Fifth Ave. Actress Jennifer Lawrence, long-time New York ambassador LVMHThe brand he owns even made a special appearance at the gala to kick off the winter tradition, which has been held annually since 2004.

As of October a Press release Saks said there will be a “light display on the facade” as part of its 2024 holiday campaign, so the decision to cancel the event seems to have been made fairly recently. Reacting to the global slowdown in consumer spending, the store’s representative added that they “recognize that it has been a challenging year for luxury and, like others, we are carefully managing our business to ensure the safety of the company.” “It is in the best position for the future.”

In August, it was reported that HBC, the parent company of Saks Fifth Ave, which also owns Bergdorf Goodman, had agreed to buy its rival. Neiman Marcus For $2.65 billion. But not much has been announced about the merger since then, other than Saks announcing it. Seller payments are behind. However, Saks Global CEO Marc Metrick said: WWD The transaction is expected to be completed in January.