Building long-term trust in the small business market

Small businesses offer attractive revenue opportunities for banks. American Banker conducted its annual Small Business Banking survey to better understand how banks can improve small business customer relationships to ensure the longevity of their partners as small business needs evolve.

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This report outlines how SMEs currently feel about their banking relationships and how banks are meeting the needs of these customers. New this year, the research includes a regression analysis that identifies four key elements that increase trust among small business customers and offers guidance on how to create a trust action plan.

The topics included in the report are as follows:

• Level of confidence bankers have in providing key aspects of trust
• Areas where banks exaggerate their effectiveness
• Types of partners small businesses rely on to meet their business needs
• How do small business owners see the importance of integrated, value-added services?