AMC warns ‘Wicked’ fans: No singing, wailing or flirting during the movie

“Bad” fans They were warned not to sing, talk or wail in an advertisement shown in theaters before the film.

AMC Theaters released the ad ahead of “Wicked,” giving moviegoers a list of things not to do while starring in the film. Ariana Grande and Cynthia Erivo.

“No talking. No texting. No singing. No wailing. No flirting,” a voice said as clips from the Broadway musical-turned-movie were shown. “And absolutely no name calling. Enjoy the magic of the movies.”

“AMC has a long-standing policy prohibiting disruptive behavior,” said AMC spokesman Ryan Noonan. IndyStar. “The ‘Wicked’ preview ad incorporates the film’s themes as a fun and engaging reminder to moviegoers to enjoy the show but not spoil the experience for those around them.”

Fans who want to engage with the film will have to wait for the sing-along screenings. Interactive demonstrations are scheduled to begin on December 25. Diversity.

Movement will “turn into capital” The popularity of “Wicked” according to marketing expert Sarah Blocksidge.

Ariana Grande and Cynthia Erivo attend the European Premiere of “Wicked: Part One” at The Royal Festival Hall on November 18, 2024 in London, England. (Photo: Neil Mockford/WireImage)

“The theater community is one of the greatest fandoms that has ever existed. Especially for ‘Wicked,’ which is one of the most popular productions to ever exist on Broadway, it makes sense to try to make as much money as possible.” “However, fans have waited years for this movie, with the biggest fans eagerly awaiting the chance to sing a song, especially since AMC banned it from theaters for the original release,” Blocksidge, who works as a marketing director at Sixth City Marketing, told FOX Business. They’re going to jump in. It’s a completely new experience, and other franchises have managed to do that as well.”

“Plus, since it’s rebroadcasting on Christmas Day, that means kids will be off school, parents off work, families will be together and they’ll probably be looking for something different to do over the holidays if they don’t have plans or want to fill time in advance. If they’re traveling, after parties, that’s “It will also have community/family-friendly amenities,” he said.

“This seems like a smart decision, as the 2023 reprint of ‘Frozen’ earned approximately $25 million in overseas markets!”

The latter study also gives the film an advantage over streaming platforms.

“As movie theaters battle home broadcasters for audiences, second runs, special editions, and stunts are becoming increasingly popular and successful,” Mesmeric Media producer Michael Holstein told FOX Business. “Offering audiences something special or unique that can only be found in the cinema and through a shared experience is a great opportunity to keep audiences active, engaged and off their seats.”

“Wicked” is expected to be released in the $120 million range Deadline. The screen adaptation of the popular play cost Universal $150 million to produce. “Wicked Part Two” will be released in theaters next year.

The musical film premiered on the same day as “Gladiator II” and drew comparisons to last year’s “Barbenheimer” premiere.

Production companies and studios tried to recreate the moment, with “Wicked” and “Gladiator II” becoming the first films to come close together.

Read the rest of this story here: FOX Business.