Drake Sues Universal Music Group Over Kendrick’s Diss Track, Not Like Us

• Drake sues UMG and Spotify, citing unethical practices tied to Kendrick Lamar’s diss track Not Like Us
• Allegations include UMG laying off employees loyal to Drake to increase Kendrick’s following and using bots to boost the song’s app performance
• UMG denied the accusations, called them unfounded and defended ethical marketing practices

Canadian rapper Drake has taken legal action against Universal Music Group (UMG) and popular music streaming platform Spotify.

Why is Drake taking legal action?

Drake petitioned Against Kendrick’s diss track Not Like Usalleging unethical practices that unfairly increased the song’s reach and popularity.

Drizzy’s legal claims include claims that UMG fired employees who were supposedly loyal to him, which Drizzy describes as a calculated move to track down Kendrick.

inside Petition filed in New YorkThe rapper also accuses Spotify of using bots to artificially inflate the song’s streams, pushing it to become a mega-hit.

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There’s also an accusation against Apple’s Siri, alleging that the software was manipulated to direct fans searching for Drake’s album Certified Lover Boy to Kendrick’s single Not Like Us.

However, UMG has responded to Drake’s claims.

In a statement to Variety, their representatives said:The company dismissed Drake’s accusations as unfounded.

“The claim that UMG would do anything to undermine any of its artists is offensive and untrue. We use the highest ethical practices in our marketing and promotional campaigns. No amount of fabricated and absurd legal arguments in this pre-litigation presentation can mask that fact. Fans choose the music they want to hear.”

The two rappers have long been embroiled in a highly publicized industry feud marked by subtle twists on their music and competitive exchanges. This latest development further fuels the already heated competition.

The lawsuit was filed just days after the release of Kendrick Lamar’s album GNX.

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This new development in the beef between the two rappers has sparked huge debates on the internet.

Here are some comments From social media users regarding Drake’s case:

Like this:

“Drake should sit down and relax with a glass of cold milk. Ken is very talented, give him his flowers, simple.”

auto_kaze:

“Drake said enough is enough.”

sky star:

“A diss track named song of the year will forever be Drake’s nightmare.”

nairobi.trends.kenya:

“Drake thought he was talented.”

annewikali:

“Drake, put that aside. Aren’t you like us?”

k_rapapolis:

“Not like us, anafaa kufocus for a return to GNX. If he can.”

vancewho:

“Drake lost, can’t get over it.”

Drake seemingly responds to Kendrick Lamar

TUKO.co.ke had reported this before Drake subtly responds to Kendrick Lamar’s criticism In like this.

During the tour, Drizzy took some time mid-performance to help fans understand his state of mind, seemingly shrugging off the criticism and moving on.

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Drake fans and hip-hop heads got a rude awakening with the release of Future and Metro Boomin’s collaborative project We Don’t Trust You.

Editing was done by TUKO.co.ke journalist and copy editor Mercy Nyambura Guthua.

Source: TUKO.co.ke