Mastering Salesforce Commerce Cloud for 2x Business Growth

Salesforce Commerce Cloud is one of the leading digital commerce platforms that helps businesses deliver seamless shopping experiences to their users across all channels. Due to the dynamic nature of business, businesses need to be able to adapt to a constantly demanding market. To achieve sustainable success with this platform, some best practices need to be implemented that will increase functionality, scalability and customer interest.

Let’s cover the basic practices that will help you achieve success with Salesforce Commerce Cloud.

1. Salesforce CRM for a Unified View of Customers

Salesforce Commerce Cloud’s integration with Salesforce CRM is one of the most distinguishing features. Having a single screen of customer information across channels allows organizations to deliver complex experiences. It is easy to create effective marketing strategies and improve customer service by using information about the customer’s activities, transactions and preferences.

To make the most of this opportunity, your team members should: Salesforce CRM. Every sales, customer service and marketing employee should be trained to work with CRM data to produce the same (customized) result.

shopping experiences. Additionally, information in the CRM needs to be updated frequently; Therefore, businesses need to spend time analyzing the information in the CRM system.

2. Optimizing for Mobile Commerce

Considering that shopping via mobile applications is no longer the exception, it has become strategic for companies using Salesforce Commerce Cloud to develop their mobile applications. Latest data revealed that mobile eCommerce sales account for approximately 72.9% of total eCommerce sales in 2023 and above, and these figures are expected to increase.

You should make sure your site is mobile friendly by using responsive design and fast page loading. Make navigation easy to allow customers to browse and transact products using their phones. Mobile-specific features like one-click checkout, push notifications, and personalized recommendations can improve customer experience, driving higher conversion rates and reducing cart abandonment.

Additionally, regular audits of mobile performance should be conducted with Salesforce Commerce Cloud’s integrated analytics tool, which can discover and resolve issues affecting the mobile shopper experience.

3. Prioritize Scalability During Salesforce Migration

Switching to a brand new eCommerce system may seem overwhelming. However, ensuring adequate scalability during the transition is critical for future growth. Partnering with experts like Royal Cyber ​​gives your company access to comprehensive Salesforce Migration Services that make the transition easy. To ensure the ability to scale, companies need to focus on the following areas:

• Data migration strategies to seamlessly move existing customer or product information into the platform.
• Salesforce Commerce Cloud integrates with other core business systems such as logistics management, inventory management, and payment gateways.
• Take advantage of Salesforce’s cloud infrastructure’s ability to handle high volumes of traffic during promotions and times of high demand.

4. Apply AI and Personalization

Personalization is now a key differentiating factor in e-commerce. Salesforce Commerce Cloud offers powerful AI-driven features through Einstein AI, allowing businesses to personalize products and promotional recommendations based on customer behavior.

For example, Salesforce Commerce Cloud can show specific options by taking into account previous purchases and pages visited, which can increase satisfaction and conversion levels.

• Segment your customers based on their behavior, needs, and demographic profiles and divide based on this information.
• Personalized campaigns use customer information to send marketing messages via SMS, Email and other push notifications.
• Use built-in reporting tools in Salesforce Commerce Cloud to evaluate the impact of personalized efforts on overall sales and customer engagement.

5. Monitor and Optimize Performance

To ensure your store continues to be successful for your business, it is vital to review how Salesforce Commerce Cloud is stored on an ongoing basis. Salesforce Commerce Cloud provides powerful tools to analyze website performance, user behavior, and sales data, providing businesses with valuable insight into areas that need improvement.

By providing a continuous feedback loop and optimizing real-time data, companies can stay ahead of technology and deliver the most satisfying customer experience. To optimize your performance:

• Frequently check metrics like bounce rate, conversion rate, average value of orders, and cart abandonment rate. These can help you identify potential problem areas and then fix them immediately.
• A/B test to play around with different elements of your store, including page layouts, CTA buttons, and product descriptions, to understand what’s most popular with your target audience.
• Make sure your Salesforce Commerce Cloud store is optimized for search engines. This means changing metadata, optimizing pages for products with relevant keywords, and implementing an effective linking strategy internally.

Solution

Salesforce Commerce Cloud offers unique opportunities to businesses looking to up their eCommerce game. From leveraging Salesforce CRM to optimizing for mobile, scalability during migration, and leveraging the benefits of omnichannel commerce, if you follow these best practices, businesses can ensure they’re prepared to continue growing and succeeding.

Contact Royal Cyber ​​for expert advice and more information about customized Salesforce Commerce Cloud Services. Royal Cyber ​​is a Salesforce Crest Partner of Salesforce B2C Commerce LINK Technology PartnerSalesforce CRM Consulting Partner and ISV (independent software vendor) Partner