How to leverage Halloween and upcoming holidays for campaign success?

Global celebrations like Halloween present significant opportunities for mobile app marketers and creatives to leverage the excitement of the season to increase engagement and app downloads. Halloween in particular is a perfect example of a global event that app marketers cannot ignore, as evidenced by the gradual increase in Halloween spending in the UK. £1bn by 2023.

Correct’s data highlights this growth in 2023. Ayar has seen a steady increase in shopping app installs as people flock to buy spooky props and the latest costumes; A huge spike occurred around October 15, when uploads rose 87% above the annual average.

Earlier in the month, Correct observed increases in installs around Amazon Prime Day of 64% on October 9th and 70% on October 12th. This shows that consumers are not only shopping for Prime Day deals but also Halloween gifts or gifts on their minds.

Correct’s data shows that consumers’ Halloween excitement doesn’t end with shopping. Gaming apps also saw significant growth throughout October. Installations of board game apps around the world increased early, rising a whopping 122% on October 3. This was even more impressive in the US, where board game installs rose 335% above the annual average on the same date.

Arcade games also saw a 45% increase on October 14. There was an increase not only in the number of installs of arcade games, but also in the number of sessions, which rose to 22% on October 22. This growth in both installs and sessions shows how important global celebrations like Halloween are to attracting new users and retaining existing users.

The greatest time of the year to watch all-time classic horror movies and the latest thriller series, streaming apps have seen a steady increase in sessions ahead of Halloween. The weekend right before Halloween 2023 saw the biggest increase; 12% increase on Saturday, October 28th and 13% increase on Sunday, October 29th.

True crime and horror podcasts are also favorites because they embrace the spooky, timely atmosphere and often grow in popularity during this time. This led to an increase in podcast app sessions throughout the month, reaching 21% on October 10.

It’s clear that global seasonal events like Halloween offer mobile apps the perfect opportunity to increase visibility and maximize revenue. This can be done at every stage of an app’s marketing campaign, such as with the app’s visuals. In the app store, ad creators can create a Halloween-themed icon and update app store previews, screenshots, and descriptions to reflect the spooky vibe of the season. In the app itself, Halloween-themed backgrounds, spooky sound effects, and animations can be used to set the mood.

Beyond visuals, app marketers can increase engagement with in-app Halloween vibes. Features like Halloween-themed mini-games, special rewards, special collectibles, and limited-time deals can foster a sense of urgency and excitement, encouraging users to engage more often.

Augmented Reality (AR) is another powerful tool for Halloween marketing. By integrating AR features, creators can create interactive experiences like virtual costume try-ons or spooky home decorations. This not only keeps users entertained, but also increases the time they spend in the app, leading to higher retention rates and potential in-app purchases.

Themed targeted ads and personalized push notifications can be incremental in re-engaging inactive users, as well as increasing overall engagement across an app. According to research Hard solderApps using personalized notifications saw up to 191% more engagement compared to users without personalized notifications.

App marketers should consider adding seasonal language to their push notifications. For example, Halloween push notifications say, “Don’t let your app experience turn into a ghost town!” It can be inspired by a popular language such as. Additionally, data-driven campaigns can help marketers target users who have previously engaged with the app, encouraging them to return for in-app Halloween excitement.

Global celebrations like Halloween represent a valuable opportunity for app marketers to connect with users in creative and engaging ways. By leveraging seasonal trends in push notifications, developing themed in-app features, and implementing interactive features, marketers can improve app performance and increase user retention.