Zomato CEO Deepinder Goyal Advised Teams to “Engage” with the Customer and Teams Took It Seriously

Mumbai:

Deepinder Goyal, CEO of the food e-commerce platform, graced the last episode of the sketch comedy show that aired recently The Great Indian Kapil Show along with his wife Gia Goyal, businessman Narayana Murthy and his wife Sudha Murthy, a Rajya Sabha member. During the episode, Kapil talked about the flirtatious push notification Deepinder sent to customers of the Zomato app. Kapil said, “Their company’s notifications are very flirty. “It feels like a girlfriend and boyfriend are talking to each other.” He then proceeded to show some push notifications while the viewers were amazed at the copywriters who write such push notifications.

Kapil then asked Deepinder, “Were you really writing this message for your customers or were you writing it for Gia and sent it to us by mistake?” he asked. Deepinder replied, “I have written for Gia several times and thought I would give them a nice notice. But not really. Let me tell you what happened. Our marketing team is very young. They don’t have any background in marketing. “They are passionate people.”

Deepinder added: “One day I briefed them on customer engagement. Even I didn’t know what it meant. I don’t have any marketing background. I read a book and it said that I should build a relationship with the customer. I told them. “They took me seriously.”

Kapil’s show It also stars Sunil Grover, Krushna Abhishek, Kiku Sharda, Rajiv Thakur and Archana Puran Singh. Season 2 It promises to celebrate India and its rich culture with the country’s superstars. format The Great Indian Kapil Show Much the same as Sharma’s previous shows The Kapil Sharma Show And Comedy Nights with Kapil. The Great Indian Kapil Show Stream on Netflix.

(Except for the headline, this story has not been edited by NDTV staff and is syndicated.)