Jaguar ends new car sales

There’s no escaping the feeling that Jaguar is the poor relation JLR’s new ‘house of brands’ family In recent years this has also included the Range Rover range. Range Rover Sport, velar, Evoque And Range Rover itselfDiscovery series Discovery And Discovery Sport and of course popular defenderAs well as Jaguar. While Land Rover sales have risen rapidly in recent years, Jaguar has not been able to make much progress with models such as F-Pace. E-Speed, F Type and the electric I-Pace.
Although Jaguar has revitalized its lineup with a variety of SUVs, it has never abandoned the brand image of the golf-playing, cigar-smoking Terry Thomas figure. The decision to re-enter the market with a niche model at a premium price is a bold indication of its intention to leave the mass market behind and instead focus entirely on a wealthier customer base.