YFE Expands Its Presence in MENA with SAWA Rights Management | 20.11.24

PRESS RELEASE

YFE Expands Its Presence in MENA with SAWA Rights Management

Your Family Entertainment AG and SAWA Rights Management Announce Exclusive Distribution Partnership, Expanding Fix&Foxi and RiC.today Channels Across the MENA Region

Munich, 20 November 2024

Your Family Entertainment AG (YFE) is excited to announce a strategic new partnership with SAWA Rights Management, giving them exclusive rights to distribute the beloved Fix&Foxi Channel and, for the first time, the family favorite RiC.today channel in the MENA region. This exclusive collaboration will bring YFE’s renowned programming into homes, hotels and family-friendly venues, with SAWA Rights Management distributing both channels to telecom operators and the hospitality industry across the region.

Leading Family Entertainment in MENA
This landmark agreement advances YFE’s growth ambitions and makes its globally loved content more accessible to millions of families in the Middle East and North Africa. Fix&Foxi Channel, available in English and Arabic, and RiC.today in English and German, are designed to delight audiences of all ages and reflect YFE’s commitment to providing reliable, high-quality family entertainment that is both engaging and educational.

Fix&Foxi: A Timeless Favorite
For generations, Fix&Foxi has captivated young audiences and families with its unique blend of animated adventures and family-oriented content. Known for combining entertainment with learning, Fix&Foxi reaches more than 130 networks worldwide and has a loyal international following. Its universal appeal and educational value make it an excellent choice for MENA’s telecom and hospitality sectors.

RiC.today: Learning by laughing – A New Contribution to MENA
Making its debut in the MENA region, RiC.today is prepared as a language learning channel that will offer diverse and interesting programs to a wide audience. With its unique blend of entertainment, lifestyle and educational content, RiC.today has become a favorite for families looking for reliable programming. The channel will be available in English and German, allowing telecom operators and accommodation providers to deliver premium, family-oriented content that resonates with different audiences.

A Visionary Collaboration
“We are excited to collaborate with SAWA Rights, an outstanding partner in content distribution in the Middle East and worldwide,” said Armin Schnell, Vice President of Sales at Your Family Entertainment AG. “SAWA’s expertise and commitment to quality make them the ideal representative to bring Fix&Foxi and RiC.today to new audiences. “Together, we are opening the doors to safe, family-friendly programs that families and children can enjoy and learn.”

YFE’s Strategic Focus: Capital Investment for Digital Transformation
This partnership is just one part of YFE’s broader strategy to lead digital transformation in the entertainment industry and leverage AI-driven innovations. To support this growth, YFE is planning a capital raise aimed at accelerating the deployment of advanced digital platforms and AI-enhanced tools. This investment will ensure YFE remains at the forefront of creating, curating and distributing world-class family entertainment globally, strengthening its commitment to delivering enriching experiences to families around the world.

‘SAWA is excited to partner with YFE Network Fix&Foxi And RiC.today Channels to the MENA region. This collaboration underlines our commitment to our customers by constantly expanding our channel portfolio, offering our customers over 300 unique TV Channels worldwide. By securing these exclusive rights, we are not only enhancing our offerings, but also setting a new standard for family and children’s entertainment in the region, in line with our mission to continually expand our portfolio. Premium content that resonates with audiences of all ages.’– said Ali Ajouz, CEO of SAWA Rights Management.

About Your Family Entertainment AG (YFE):
Your Family Entertainment AG (WKN: A161N1, ISIN: DE000A161N14, abbreviation: RTV) (YFE), a German company based in Munich, is a leading producer and distributor of high-quality children’s and family programmes. YFE owns and operates one of Europe’s largest channel-independent libraries. Each piece of content has been carefully selected to be educational, entertaining and free of violence. Further expanding its offerings, YFE powers the globally recognized pay TV channel”“Fix&Foxi TV”free broadcast”RiC TV”and countless mobile and digital channels. In December 2021, YFE celebrated a strategic alliance by welcoming Kartoon Studios (NYSE: TOON) as its significant shareholder, paving a solid path to a global “Content with Purpose” collaboration.

About Fix&Foxi TV
Fix&Foxi TV is Europe’s award-winning channel for kids and the whole family, hosted by the cute and famous twin foxes. With its 24-hour schedule, Fix&Foxi TV offers an optimal mix of monthly highlights and premieres, as well as pedagogically valuable entertainment and educational content. All programs on Fix&Foxi TV are high quality, non-violent, entertaining and therefore guaranteed “child safe” and “brand safe”.

About RiC.today
RiC.today is Your Family Entertainment AG’s English and German language learning channel specially designed to teach English to children and teenagers in a fun way. RiC.today, which supports language acquisition in a fun way with a mixture of educational programs and entertaining content, targets families who want to introduce their children to English at an early age.

About SAWA Rights Management (“SAWA Entertainment”)
Based in Dubai, UAE, SAWA Rights Management is a part SAWA ENTERTAINMENT The group is a leading content distribution company offering more than 300 TV channels and thousands of hours of VOD content. SAWA specializes in delivering content across various genres including News, Entertainment, Education and Sports to broadcasters, Pay TV platforms, IPTV/OTT networks, telecom operators and the hospitality industry in MENA, Europe, Asia, Africa and LATAM. .

Contact Your Media Family Entertainment AG:
Laurence Robinet
Tuerkenstrasse 87
80799 Munich
Germany
Tel.: +49 (0) 89 99 72 71-0
Email: [email protected]

www.yfe.tv

Media Contact SAWA Rights Management:
Shaymaa Awad
Email: [email protected]
M: +971508477366

www.srmtv.com
www.sawaentertainment.com