Apple Should Make a TV, But Not for Any of the Reasons You Think

The flirtatious will-they-or-won’t-they trope about Apple making a full-fledged TV for the living room has been played to death. And yet, there’s one thing, along with a new report, that suggests now is the right time for the Cupertino company to finally act.

Clear Reasons Why People Want Apple Television

It’s hard to even talk about a new TV designed by Apple because the company already has its own product. AppleTV4K streaming box. He has a streaming service where he creates content AppleTV+. It also has an Apple TV app that it builds into its phones, tablets, and third-party televisions.

Apple is sufficiently involved in the TV business that it seems obvious that the company will eventually need to make a 65- or 75-inch screen suitable for people’s living rooms. There’s tvOS to power such a device.

A. The latest report submitted by Bloomberg it also encourages the company to launch a new iPad-like home hub. Using the television set as a visual interface for connected home devices seems simple. Samsung does this with its televisions. Amazon does this with its new product 21 inch Echo ShowOne that acts like a TV and broadcasts programs.

Apple even produces 27- and 32-inch monitors. There are differences between computer monitors and TVs, but not many.

The Real Reason Apple Makes Television

The newest OLED, mini-LEDand 8K TVs are amazing. The features of the high-end models are mind-blowing. However, the television area that I think is actually worth competing in is the more casual Art TV area. Samsung invented this category with The Frame TV and until recently no one challenged it. TCL and Hisense are currently working on this.

Earlier this year I wrote about how difficult it was to recommend Samsung’s Frame TVs, but I already love mine. The actual panel is old and stained from uneven light, but since it’s off half the time because a photo or piece of art is being displayed, it’s a device I love having in my home.

This is Apple’s opportunity to get into the TV set game with its nano-textured technology. It’s a feature he’s increasingly adding to more products in his range. It was first an option for Pro Display XDR, then Studio Screen. Then nano texture appeared iPad Pro. Now on the latest MacBook Pros. Will glare-reducing technology come to MacBook Air in early 2025? Seems like a solid bet.

I replaced the LG OLED with a Samsung Frame TV because my living room gets a lot of sun and the LG TV is a mirror most of the time. It didn’t matter if it looked better because I couldn’t see it most of the time.

Apple making a television set with a high-quality display and the option to add a matte-like nanotexture to it would give Samsung an instant run for its money. Anti-glare technology, which doesn’t fade colors or limit viewing angles, is a very practical feature that I’d like more companies to focus on. That’s exactly what Apple does. In his words: “A light-diffusing coating is added to the surfaces of typical matte displays… Nanotexture etched into the glass at the nanometer level disperses light to further minimize glare for exceptional image quality even in challenging lighting conditions.”

It looks like Apple is slowly moving towards adding anti-glare nanotexture to all, or at least most, of its display devices. It also seems to change the etching process between devices people touch and devices they don’t, but it’s not clear. Most importantly, Apple continues to improve its processes for producing anti-glare displays.

The matte-like finish is what gives the latest Samsung Frame TVs their convincing ‘framed paintings’ appearance. This is the feature that determines whether the TV turns on or off. If Apple can match or beat what Samsung is doing there while improving the look of TV shows and movies, I think a lot of people will be interested in that.

Don’t Hold Your Breath for Apple Television

Even though all the pieces of the puzzle are in place, from display technology to software, Apple will probably never be able to make a living room TV. He doesn’t say much more than yes. It seems like traditional margins on TVs aren’t high enough to justify the company getting into this business.

Now, if he figures out how to make a 30% profit on a TV sold, then all bets are off. Maybe it can create enough volume to reduce material costs. Who knows? I hope that if the time comes, the company will not give a name with Apple TV in it, because these products are already too confusing to discuss.