Tributes paid to respected Medibank marketing executive killed in quad bike accident in regional Victoria

Tributes have been paid to a senior business executive killed in a tragic farm accident in regional Victoria at the weekend.

Medibank marketing chief Lisa Ronson lost control of her All-Terrain Vehicle, or quad bike, which crashed onto private property near Daylesford on Saturday evening.

Emergency services were called to the property in Ullina but the woman could not be saved.

WorkSafe is investigating the crash and police will prepare a report for the coroner.

Ronson, 52, became Medibank’s marketing director in July.

He was widely respected in the Australian marketing industry.

Ronson was also an adjunct professor at Deakin University in Victoria and a board member of Wheelchair Rugby Australia.

Medibank chief executive David Koczkar said those at the private health insurer were heartbroken by Ronson’s death.

“We are devastated by the news of Lisa’s death,” Koçzkar said. “Lisa was a brilliant, well-liked and highly respected member of our team at Medibank.

“Our thoughts are with his family and friends at this difficult time.”