Why Are Indian Women Turning To Personal Massagers For Better Self-Love?

A quick look at this year’s movies and TV shows reveals an undeniable truth: Female pleasure is finally coming to the fore. From the frank conversations in Lust Stories 2 to international hits like Sex Education and more, it’s clear that women’s sexuality and self-love are no longer taboo subjects, but ones that are celebrated. As we like to say, der aaye, dost aaye – better late than never, right?

The best part? This cultural shift is not limited to the screen; empowering more Indian women to love themselves and explore their desires without shame. Is there a popular tool that helps with this journey? Personal massagers have now become a growing symbol of this new wave of liberation.

To find out more, we spoke to Anushka Gupta, co-founder of MyMuse, who describes personal massagers as “quiet yet powerful tools for empowerment” that help women “explore their bodies, break social taboos, and redefine their relationship with pleasure.” He explains how these devices make a difference in the future and why they are leading to a revolution in personal care.

1. Opening the Door to Self-Discovery and Empowerment
For many of us, understanding our own bodies wasn’t exactly a priority when we were growing up. Conversations around pleasure were often ignored or treated as something to be ashamed of. But today, personal massagers are changing this narrative by offering women a safe and private way to explore their bodies. “It’s not just about physical satisfaction; it’s an act of self-care that encourages confidence and autonomy,” our expert says.

Anushka, the visionary behind a brand dedicated to creating bedroom essentials for those who love to love, has always prioritized women’s comfort, both physically and emotionally. “We wanted something that could be seamlessly integrated into daily routines, so using a massager feels as normal as any other self-care ritual,” she explains.

2. Quietly Shattering Stigmas
With the rise of digital platforms and changing attitudes in popular media, discussions about sexual health are becoming more normalized. Gone are the days of quiet whispers and sidelong glances; These sleek, modern gadgets prove that self-love is nothing to be ashamed of.

As part of this changing mindset, our expert launched unLearn, a platform dedicated to encouraging conversations about intimacy, pleasure, and healthy living. “Through unLearn, we aim to help women re-educate themselves about their bodies and dispel misconceptions they have grown up with. It’s not just about products; It’s about changing the way we think and talk about pleasure, explains Anushka.

3. Personal Massagers as Daily Necessities
For many Indian women, using a personal massager feels like crossing an invisible line. Years of conditioning can make this seem like an indulgence rather than something necessary. “One of the things that struck me when we launched MyMuse was that so many women expressed relief in finding products that felt approachable,” says Anushka. “I remember a conversation I had with a customer; She told me that using her first massager felt like finally giving herself permission to enjoy her body without judgment. It’s moments like these that reinforce why we do what we do. The massager is not just a toy; it is a tool for empowerment and can be a small but important step towards fully embracing yourself.”

4. The Role of Social Media and Popular Culture
One of the most interesting shifts Anushka has noticed is the role of social media and pop culture in normalizing conversations about women’s pleasure. It’s not just celebrities or influencers talking about it; It’s the everyday conversations happening online that change the game. Women are more open than ever to discuss what works for them, share their tips, and destigmatize the idea of ​​using a massager as part of their routine.

“What excites me most is seeing how women are taking control of their narratives, exploring their desires and embracing their bodies, and talking openly about what works for them. “Personal massagers are just one piece of the puzzle, but an important one,” he says. “Ultimately, it’s about giving ourselves permission to feel good, to prioritize pleasure without guilt, and to understand that our desires are valid. “This is not just a trend, it is a movement and it is here to stay.”

Also Read: 10 Hot Adventures You Need to Add to Your Sex Bucket List ASAP!