Silent Revolution Gives Voice to Indian Consumers

Delhi, India – Business Wire India India’s digital market is huge. Where hundreds of millions of people shop online, it’s a place where convenience and commerce blend with an irresistible promise. But there is a less attractive side to this booming economy; a quiet frustration simmering in countless homes across the country. For every rush delivery there is a faulty product, an unexpected charge, a delayed refund or deafening silence from customer service. This is where Shikayathai.com comes into play like an uninvited but necessary guest at the dinner table of India’s consumer economy. Founded by Alexander Turilin and Alexander Eroshkin, two Russian entrepreneurs who know their way around a new venture, Shikayathai.com wasn’t created just to register complaints. It is designed to reshape the balance of power in the Indian market, one claim at a time. The story begins not with Shikayathai.com but with Turilin and Eroshkin’s journey to India. After selling one of Russia’s top EdTech companies to the Russian media giant, the duo found themselves on Indian soil and founded Coding Invaders, a professional education platform that has trained millions and educated over 25,000 students. They began to understand not only India’s appetite for digital advancement but also its fragility. They noticed something strange: a resigned acceptance among consumers when things go wrong, a sense that companies are too big and too distant to be held accountable. This unwavering belief – “Nothing will change” – is exactly what they set out to challenge. When the Little Man Wins Take Siddhant Mehta for example. Siddhant was a tech enthusiast who decided to spend Rs 70,000 on a laptop from a popular e-commerce company. The laptop arrived but the excitement didn’t last long. It was flawed. Siddhant did what any rational consumer would do: he contacted customer service. But his emails went unanswered and frustration mounted. Days turned into weeks and it started to feel like he was talking to a wall. Then Siddhant came across Shikayathai.com. He presented his complaint without any legal jargon or complicated procedures. And then something magical happened. The e-commerce company, which had previously ignored him, suddenly reacted. Within a few days, Siddhant’s money was returned. “Your portal has worked wonders!” he shouted. At that moment, Siddhant experienced something new: He realized that even a single complaint could make a difference. Siddhant wasn’t the only one who felt empowered. Shikayathai.com had given him a new kind of power; A simple and direct way to demand accountability. Siddhant’s success was not his alone; It was proof that Shikayathai.com’s model was more than theory. It was real. The Power of a Platform But it wasn’t just about Siddhant. Shikayathai.com’s impact was also felt by Haroon Rasheed, who found himself stuck with the wrong size shoes. He ordered size 10 from a supermarket online, but size 7 arrived. The silence from customer service for weeks disappointed Haroon, who believed he had wasted his money. However, Haroon saw the refund of the money just a few days after applying on Shikayathai.com. The once quiet online marketplace suddenly began to react. The process was so seamless that Haroon wondered why he tried any other way. There is also professional Maria Sophi, who is looking for a new home. Expecting a hassle-free experience, he had paid for a property search service from a popular non-brokering proptech company. However, the service was never activated. Calls and emails were all ignored. Maria felt like she had paid for air. He filed his complaint on Shikayathai.com. Within a few days, this popular non-brokerage proptech company activated its service. Maria didn’t need a lawyer, didn’t need to understand complicated legal terms; He just needed Shikayathai.com. The Big Picture These stories are not isolated anecdotes; these are chapters in a larger story about India’s evolving consumer landscape. According to the National Consumer Helpline, more than 500,000 e-commerce complaints were recorded between 2017 and 2021. But for every complaint recorded, there are countless complaints that go unreported. Problems with defective products, hidden charges, broken promises, and unresponsive customer service have become so commonplace that many people have stopped expecting results. The government has taken significant steps by enacting the Consumer Protection Act 2019 and introducing platforms to facilitate complaints. But these initiatives are struggling to keep up with consumer needs, as 67% of complaints remain unresolved long after they are reported. Shikayathai.com’s role in this environment is clear. It provides a direct line of communication that eliminates red tape and bureaucratic delays. Consumers don’t need legal expertise or patience; They just need to be willing to take a risk on a platform that has already produced results for most people. Mission to Change Culture For Turilin and Eroshkin, Shikayathai.com is more than a platform; It is a cultural change. Every success story, every refund, every apology from a company is much more than a win for the consumer; a crack in the wall of corporate indifference. They want to show India’s 800 million internet users that they don’t have to accept bad service, that complaining isn’t just a pointless shout. In Siddhant’s case it is Rs. The 70,000 wasn’t just money; It was a principle. For Haroon, it wasn’t just about getting the right shoe size; It was about respect. And for Maria, real estate service wasn’t just a transaction; It was a reminder that he was important. Shikayathai.com doesn’t just help individuals with every complaint resolved; He opposes a system that has long been tilted in favor of big corporations. It’s a reminder that the smallest voices can still make the biggest companies listen. For Turilin and Eroshkin, this is not just a business goal; It’s a duty. (Disclaimer: The above press release is being sent to you under an agreement with Business Wire India and PTI does not take any editorial responsibility in respect thereof.). PTI POWER POWER