Direct selling company Thirty One Gifts to close by the end of the year after 21 years

Thirty One Gifts announced that it will close by the end of the year.

Thirty-One Gifts founder Cindy Monroe announced in a Facebook post Thursday that the company will close after 21 years of business.

“I shared with our internal team yesterday that we will be shutting down Thirty One at the end of this year,” Monroe wrote in the post.

Since launching in 2003, Thirty-One Gifts has primarily sold cute handbags, tote bags, and backpacks.

“I am so proud that our BAG story is so much more than just the bag,” Monroe wrote. “I am proud that thousands of you are woven together with our story, MY story, and I wanted to say THANK YOU!”

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The company’s goal was to elevate women

Although the company’s main goal was to sell products, its mission was to support and empower women, especially those who wanted to open a small business.

“Meaningful relationships that give you a sense of belonging, community and sisterhood are at the heart of what we do,” the company said in a statement. website. “After all, that’s how we started! From the beginning, it was all about helping each other, from a small loan Cindy received from her parents to working late nights with monogram products in her basement with the help of friends.”

On his personal Facebook page, Monroe thanked all her supporters For the kind messages and support they shared as the company began its transition phase.

Social media reacted to the closure of Thirty One Gifts

Many users on TikTok expressed their thoughts on the Thirty-One Gifts closing announcement.

A senior leader of the company shared: He sent a heartfelt message while giving the news.

“I’m not crying today. It’s negative! I’m sure I will at some point,” the TikTok user said in the post. “We just found out yesterday. It was announced to the field in one go yesterday. “We all heard it and we were shocked and devastated and this – I’m not going to cry.”

A former consultant for the company shares some insight into what many think might happen to them Thirty-One Gifts’ current advisors.

a lover Thirty One Gift bag is encouraging customers to purchase beloved accessories before the company officially closes.

“I’m not here to sell you anything. The user said in the post: If you love these bags, get yours now because they will sell out in December. “It won’t be all business anymore. That’s why I’m so sad about this. This really, really sucks.”

Ahjané Forbes is a reporter on USA TODAY’s National Trends Team. Ahjané covers breaking news, car recalls, crimes, food recalls, health, lottery and public policy stories. Email him/her [email protected]. follow him instagram, Topics And X (Twitter) @forbesfineest.

This article first appeared on USA TODAY: Thirty Bir Gifts is closing after 21 years of operation