Clumsy Cat Celebrates Two Years of Empowerment with #HugTheAcceptance Version 2 – ThePrint – ANIPressReleases

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Since its inception, Clumsy Cat has reshaped the Indian beauty landscape by offering products that cater to a variety of Indian skin tones, focusing on deeper tones that are often overlooked by the industry. In a market with limited offerings for deeper skin, Clumsy Cat’s foundation range is specifically designed to offer shades from darkest to lightest to blend seamlessly with a variety of Indian skin tones. This inclusive approach also extends to the range of lipsticks crafted to complement Indian skin tones from light to dark.

Through its #HugTheAcceptance campaign, Clumsy Cat delivers a powerful message of self-love, embodied in the simple yet profound act of hugging oneself. This campaign encourages influencers and individuals from diverse backgrounds, including people with disabilities, alopecia, down syndrome, plus-size creators, and members of the LGBTQ+ community to share their stories of overcoming societal expectations. It’s a bold reminder that beauty comes from within, and accepting one’s uniqueness is the ultimate source of strength.

“At Clumsy Cat, we have always believed in true inclusivity, striving to provide a platform where everyone feels empowered and represented, regardless of skin tone, body type or life experience,” says Pankhuri Vayachal, Founder of Clumsy Cat Cosmetics. He adds: “Over the past two years, we have embraced our quirky and vibrant identity, adhering to inclusive formulations and true representation. Our partnerships focus on celebrating the beautiful diversity that exists in the world, creating a space where everyone in the beauty community feels seen and valued.

What makes Clumsy Cat Cosmetics stand out is that the brand encourages customers to view makeup as a fun, creative outlet that reflects their unique personalities. Whether trying bold colors or trying different looks, Clumsy Cat fosters an environment where beauty is exciting, joyful, and free of rigid standards. This philosophy is embedded in a quirky and vibrant range of products that invite users to have fun while celebrating who they are. The brand has put a significant amount of research and effort into ensuring its products work beautifully on all skin tones, without sacrificing affordability or quality. With its fun and vibrant packaging, Clumsy Cat brings cheerful and accessible beauty to everyone.

Sharing her vision for the future of the brand, Pankhuri said, “I always wanted Clumsy Cat to be a brand that people look at and say, ‘This is for me, too.’ Whether it’s our products or our campaigns, we aim for everyone to feel included and represented. “We ensure our packaging, formulations and even our prices remain accessible, relatable and fun.”

As the beauty industry continues to evolve, Clumsy Cat is determined to remain at the forefront of the inclusivity movement. The brand’s journey over the past two years has been shaped by a diverse, empowered community of individuals who inspire others to embrace their true selves. Through initiatives like #HugTheAcceptance, Clumsy Cat will continue to spark important conversations about representation, self-expression, and the power of authenticity.

Clumsy Cat Cosmetics invites everyone to join this journey of empowerment and acceptance. By joining the #HugTheAcceptance campaign, consumers can share their self-hugging moments on social media and contribute to a growing movement celebrating beauty in all its forms.

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