close
close

Retail sales rose strongly in October as Americans showed continued willingness to spend – Winnipeg Free Press

Retail sales rose strongly in October as Americans showed continued willingness to spend – Winnipeg Free Press

WASHINGTON (AP) — Americans increased their spending at retailers last month; It was the latest sign that healthy consumer spending is supporting the economy’s steady growth.

The Commerce Department said Friday that retail sales rose 0.4% from September through October; This is a solid increase, although less than the strong 0.8% increase from the previous month.

A 1.6% increase in sales at auto dealerships accounted for the bulk of the gain. Purchases at electronics and white goods stores increased by 2.3%, and at restaurants and bars by 0.7%. Although some of the increase in retail sales in October reflected higher prices, it mainly pointed to increased purchases.


FILE - A customer considers a MacBook Air on display at the Costco warehouse in Lone Tree, Colo., on Sept. 19, 2024 (AP Photo/David Zalubowski, File)
FILE – A customer considers a MacBook Air on display at the Costco warehouse in Lone Tree, Colo., on Sept. 19, 2024 (AP Photo/David Zalubowski, File)

Friday’s report comes as retailers prepare to enter the crucial holiday shopping season in less than two weeks. Analysts are predicting a solid holiday shopping season, though not as strong as last year; Many customers are under pressure from prices that remain generally high even though inflation has eased.

The latest retail sales figures show the economy grew rapidly again in the current October-December quarter after posting solid annual growth of 2.8% in the previous quarter. Since peaking at 9.1% more than two years ago, inflation has fallen to 2.6%, not far above pre-pandemic levels. And Americans’ take-home pay has outpaced inflation for an average of 18 months.

Still, the post-pandemic surge in inflation has left prices nearly 20% higher than three years ago and darkened Americans’ view of the economy. This was the main reason why Donald Trump was able to capitalize on public discontent with the Biden-Harris administration and recapture the White House in last week’s elections.

Despite high price levels, Trump inherited an economy where spending was strong, growth was solid, and unemployment was low.

Other recent economic reports also point to a healthy economy. In a sign that households, which drive much of the economy’s purchases, will continue to spend, the Conference Board’s latest consumer confidence index posted its biggest monthly gain since 2021. It’s the lowest point since the board first asked that question in 2022.

On a cautionary note, grocery sales rose only marginally last month, a sign that many Americans are still struggling to adjust to food prices that are much higher than three years ago.

Lorraine Thompson, who was shopping for groceries at Walmart in Secaucus, New Jersey, this week, said she doesn’t see any slowdown in inflation.

“Everything is high,” he said. “Meat, cheese.”

Thompson said she buys less cheese and more groceries at Walmart because she thinks the prices are lower than at other supermarkets.


FILE - Unsold 2025 Countryman sport utility vehicles and Cooper S hardtops are displayed at the Mini dealership in Highlands Ranch, Colo., on Oct. 21, 2024 (AP Photo/David Zalubowski, File)
FILE – Unsold 2025 Countryman sport utility vehicles and Cooper S hardtops are displayed at the Mini dealership in Highlands Ranch, Colo., on Oct. 21, 2024 (AP Photo/David Zalubowski, File)

The National Retail Federation predicted that shoppers will increase their spending in November and December by 2.5% to 3.5% compared to the same period a year ago. Spending during the 2023 holiday shopping season increased 3.9% more strongly than in 2022.